| Own a portfolio across onboarding, adoption, expansion and renewal |
At Be Applied (de-biased hiring software), managed about £600k ARR across 80+ start-up, mid-market and enterprise accounts, from onboarding to renewal. |
89% implementation success; 85% using key features within 30 days |
| Identify and close expansion opportunities |
Used health scoring and engagement workflows to spot growth early. When a start-up client raised funding, expanded the account with global reporting. |
Averaged 122% NRR; every quarterly GRR and expansion target hit |
| Own renewals, pricing and commercial conversations |
Ran every renewal and pricing negotiation across the Be Applied book. In my current role, built a churn recovery framework and win-back motion. |
18% of previously churned revenue won back over nine months |
| Complex buying processes and multi-threaded relationships |
Two central government departments, both among Be Applied's top five accounts: civil service procurement, multi-level sign-offs and strict compliance requirements. Worked with the Senior Product Manager and Head of Engineering to manage their bespoke reporting in Redash. |
Both renewed and expanded |
| Drive adoption and guide change management |
Replaced email cancellations with an exit survey and workflow, rolled out across teams while still optional. |
82% of cancellations processed through it over ten months, before it becomes the required process in new contract terms; two other group businesses adopted it |
| AI workflow expertise |
Recorded a demo of domain-specific AI agents answering senior leadership questions in real time; co-developed a business case for an AI digital workforce. |
Databricks Genie One and Agent Bricks added to the roadmap |
| Lead ROI discussions and QBRs |
Success plans and quarterly or annual reviews timed to each client's hiring cycle. Turned an at-risk client from red to green within eight weeks, then presented results to their SLT and trustees before renewal. |
Renewed and expanded |
| Improve the Customer Success playbook |
At a UK professional services compliance business serving 3,000 schools and trusts, built the CS operating model, lifecycle processes, churn-risk playbooks and retention measures from scratch. |
Churn-risk playbooks live in service delivery; directors agreed GRR, NRR and retention measures; client-request RACI adopted cross-functionally by the Director of Operations |
| Executive presence with senior stakeholders |
Led an SLT churn workshop; presented at a portfolio-wide operational excellence workshop; presented to client SLTs and trustees; ECB advisory work; panel speaker at Lord's. |
Tiered pricing, new trust offerings and win-back campaigns commissioned; process adopted by two other group businesses |
| 3+ years with a revenue target |
Be Applied: owned renewals, pricing and expansion on a £600k ARR book, with 20% variable pay tied to revenue. Current role: retention and win-back revenue. Ran Elev8 Performance UK for six years, owning all revenue, grown through referrals. |
Averaged 122% NRR against a 110% NRR target |
| HR or talent tech experience |
Be Applied, de-biased hiring software; recruitment panel experience at HMRC. |
Direct overlap with Juicebox buyers: talent teams and hiring managers |